Our Strategy

Straightline Strategy Group can provide the tools and infrastructure necessary to put your brand and Clay Millican in the winner’s circle. We can also provide additional marketing support through the marketing arm of our company.

We believe that your logo on the car is just the beginning. We will work with you to make sure that as a partner, your company gains all the advantages that the fastest growing motorsports association has to offer. NHRA continues to set new record highs in attendance and TV viewership event after event. We strongly believe that our combined 100+ plus years of experience in motorsports marketing puts our partners in prime position to gain an extraordinary wave of exposure value.

Marketing Alliance Group

Our Marketing Alliance Group includes racers from a broad range of professional classes. We can bring expanded exposure opportunities through multiple major platforms (classes) in drag racing that will no doubt prove beneficial for sponsors.

Current Programs:

NHRA Fast Facts

  • Established in 1951, the NHRA was originally founded as a means of getting hot-rodders off the streets and into a safe and controlled environment.
  • Today, the NHRA is the world’s largest motorsports sanctioning body with approximately 50,000 active competition licenses.
  • The NHRA Network includes more than 120 tracks and 7,000 days of racing hosted annually.
  • Second largest North American Motorsports fan base with 15.1M NHRA fans in the U.S.

Averaging 70,000 paid spectators at each event across 24 NHRA National Events.

24 Events X 70,000 spectators = 1.68 average annual attendees.